“You don’t have to be the first to be a success. You don’t have to be unique. You don’t have to be revolutionary. What you do have to do, however, is give people value. Give them a reason to buy from you instead of from somebody else.”
– Tim Berry, author and founder of multiple companies, writing in the Entrepreneur.com Blog Network, on “Startups: Unique and Revolutionary, or Forget It?”
This statement is very apt for the job seeker, and for those already in a company seeking to accelerate their career growth. The way to get noticed, and ultimately to get hired or awarded a new opportunity, is to give prospective employers value, and a reason to buy YOU instead of someone else.
The only reason I hire someone is because I firmly believe you will solve the problems I face, and achieve the results I need. This is the ‘value’ I seek.
Expressing how many years you have been doing something, all of the credentials you have, and the various duties you have performed over the years doesn’t equate to value. Those are what the unimaginative candidates fall back on, often because:
- They really haven’t thought deeply enough about the value of what they have accomplished,
- They assume that anyone who has those credentials, or who has performed those duties for many years, must be able to produce value in that role, and “everyone knows that.”
- They have only done ordinary work in the past, not really producing much-added value in those roles.
- They lack confidence.
- They are afraid of appearing to brag about their work.
Unless you get very good at expressing your value in all venues, in a very natural, conversational way that isn’t ‘pushy’, you will always be left wondering why others get hired for the best jobs or get awarded the most interesting opportunities for which you really wish you had been considered.
One key to doing this is to build a visibility campaign.
Let me know what you think.