(Influential Leadership) Outcome-Focused Planning

Fancy Hourglass

  • Is effectively managing your time a challenge for you?
  • Do you feel like there aren’t enough hours in the day and that you just don’t get to those things that really matter?


If so, you’re not alone. Effective time management seems to be a common ailment among independent professionals and a place where there’s always room for improvement. Next to having a resourceful psychology, having a solid system of planning is one of the most important traits of a successful professional.


Most people approach planning starting with a to-do list. They put their list in some sort of day timer and start going at it, checking tasks off as they complete them. What usually happens is that most of the list moves from one day to the next with more things being added to the list than tasks being checked off. What a formula for total stress!!


This is what I would call “To-do”-driven planning or a bottom-up approach. It’s better than doing no planning, yet not the most effective when it comes to running your business. A better way is to use a top-down approach or outcome focused planning (OFP).


Rather than planning my week (and I recommend weekly versus daily planning) based on a lot of things I need to do, with OFP I’m focusing on what outcomes or results I want to achieve this week. Isn’t what we really want – the results – not just to do a lot of things?


Advantages of Focusing on Outcomes


Focusing on outcomes rather than to do’s has several advantages:

  • It helps you focus on activities that are in line with your strategic plan and goals,
  • It’s easier to think about how to spend your time – instead of trying to keep track of 50 action items, you’re thinking about 4 or 5 outcomes,
  • You’re more likely to actually achieve the outcome with this approach, and
  • You’ll find that you don’t have to do everything on your list to get the outcome you desire.


The last point is really an important one: when you focus on to-do’s, you feel like you need to do them all or you haven’t really achieved the goal. It’s total freedom to realize that you may only have to do a fraction of the tasks to get 80% or more of the result you want.


The Outcome-Focused Planning Approach


This approach is top-down because everything flows from your vision for your business:

Vision => Goals => Weekly Planning (Outcomes) => Actions => Realized Results


The steps for this approach are fairly simple:

  1. When planning your week, think of the 4 or 5 outcomes that would help you make progress on your business goals.
  2. For each outcome, brainstorm action items that will help you achieve that outcome.
  3. Put an asterisk next to the MUST ITEMS – the ones you want to make sure you absolutely do. Say you have 8 action items, you might designate three of them as MUST ITEMS – these will give you the biggest “bang for your buck” and will probably get you most, if not all the way to your outcome.
  4. Estimate how much time each task will take. Here’s where the reality check comes in play. Take your best guess how much time each task will take to the nearest 15 minutes and be conservative – most people underestimate how much time things take.
  5. Schedule all your MUST ITEMS throughout the week. Scheduling means designating a specific day and time. If a task takes 3 hours, you may spread it out (e.g., 1 hour on Monday at 9am, 1 hour Tuesday at 2:30 pm and the balance on Thursday at 1 pm). When you schedule something, it becomes a commitment.
  6. Manage the results. As you go through the week, new things will come up. When that happens just re-calibrate your plan – the difference with OFP is that you’ll make conscious choices about what tasks move and you will put them somewhere – not let them get lost in the cracks.


Coaching Challenge


Try using this system to do your weekly planning for 30 days and then evaluate how effective it is for you. You’re striving to play a bigger game, don’t leave your planning to chance!


(Contributed by David C Miller.)

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