In my travels, I get to hear and see a lot of elevator pitches, marketing messages, sales pieces, cover letters, résumés, engagement bios, etc. Most of these include phrases that range from meaningless to unhelpful to seriously detrimental to any attempt to market yourself or your practice. Over the next several weeks, I’m going to […]
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As I prepared for my tele-class “10 Traps That Snare Jobseekers…And How To Avoid Them”, even my ‘quick list’ of traps quickly grew to exceed 50! The class promised to be a content-rich hour … I compressed as many as I could down into 10 themes, and perhaps this will need to lead to a
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You never know where inspiration is going to hit you … which is a good argument for opening yourself up to various experiences and moving out of your comfort zone. I’ve always heard experts tout reading occasional publications outside your field, so that you would get perspectives. My reaction often was, “I get it, but
Did you spend time building up a good set of LinkedIn connections? Have you spent an equal amount of effort keeping those as strong connections? It’s easy to forget to build on the relationships we have, particularly when we are busy at work, and allow them to slowly wither on the vine.
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If you are interested in accelerating your career growth, I’ve written a number of articles on different aspects of this. The latest is “Where Do You See Yourself in 5 Years?”, which I wrote for the Actuary of the Future magazine. In it I share my own career journey, and key lessons learned others can
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Here’s the final installment (for now) in my look at search-killing phrases. “I want …” Your marketing message, your résumé, your cover letter, etc. should all be focused on what THE OTHER PERSON wants, not on what you want. Your goals will come out in the process of the discussion, but you want
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“You don’t have to be the first to be a success. You don’t have to be unique. You don’t have to be revolutionary. What you do have to do, however, is give people value. Give them a reason to buy from you instead of from somebody else.” – Tim Berry, author and founder of multiple
Here’s a quote from a column by Michael Port, the NY Times bestselling author of Book Yourself Solid, in the December issue of Entrepreneur magazine. The title of the column: “Keep Your Cards To Yourself.” “Don’t share your business card. Take some contrarian sales advice: Never give out another business card again (unless someone asks for it,
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A question I received: “I’ve got a pretty good job right now. As a Contractor working for a Recruiting company, I am “rented” to a new startup company. The work scope is pleasing; I like, and do well at what they want. Work is solid for at least another six months I believe. Question: How
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This is a question that was posed: “The more you know about a company’s culture, the easier it can be to tell what what you can offer to them if there is a match. I wanted to know how you would go about finding which company is the right fit in an industry: Company websites
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