Search Killer Phrases

Phrases To Kill Your Search

Phrases To Kill Your Search

In my travels, I get to hear and see a lot of elevator pitches, marketing messages, sales pieces, cover letters, résumés, engagement bios, etc.  Most of these include phrases that range from meaningless to unhelpful to seriously detrimental to any attempt to market yourself or your practice. Over the next several weeks, I’m going to publish …

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Phrases to Kill Your Search, #3

“I’m a results-oriented professional…” or this variation: “Proven results in…” These are used all the time in résumés and cover letters, or even in oral 30-second pitches…and they do absolutely nothing for you. Remember the adult voices on all the Charlie Brown specials, how they were purposely designed not to be understood?  That’s basically what …

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